AfaSense Privacy Policy

Last Updated: September 2026
Applies to: AfaSense websites (including AfaSense.com), mobile apps, connected sensors and hardware, and related services that link to this Privacy Policy (collectively, the “Services”).

Supplemental notice: Our Consumer Health Data Privacy Notice describes how we handle fitness, body-composition, and other health-related data under applicable U.S. state laws. If there is a conflict between this Policy and that Notice for consumer health data, the Notice controls.

Privacy Principles

AfaSense builds electronic fitness and athletic-performance products. We believe your performance data should help you train—not be exploited. In line with practices common among leading fitness platforms (such as WHOOP), we commit to the following:

1. You control your data. You can access, correct, export, and delete your account and associated personal data through in-app settings or by contacting us.
2. We do not sell your personal data. Our business is built on providing training and assessment tools, not selling member lists.
3. We limit employee access. AfaSense personnel access member data only when necessary to provide support, security, or legally required operations.
4. Performance & Wellness Data is used to improve your experience. Data from tests, devices, and profiles is used to deliver results, reports, and features you request. We may use aggregated or de-identified data for product improvement and research that cannot reasonably identify you.
5. Sharing with coaches or teams requires your relationship to the organization. If you join a team or work with a coach through AfaSense, relevant performance data may be visible to authorized coaches or team administrators as described below and in your account settings.
6. We disclose data to governments only when legally required. We do not voluntarily provide direct access to member databases to law enforcement or civil litigants without a valid legal process, and we will notify you when permitted by law.

1. Introduction

“Personal Data” (also called “personal information”) means information that identifies you or can reasonably be linked to you.

This Privacy Policy explains how AfaSense (“we,” “us,” or “our”) collects, uses, discloses, and protects Personal Data when you:

• create or use an AfaSense account;
• complete athletic assessments, body-composition tests, or other in-app measurements;
• connect sensors, scales, pressure platforms, or other AfaSense-compatible hardware;
• interact with coaches, teams, or organizations through the Services;
• contact customer support; or
• visit our websites or purchase products or services.

This Policy does not apply to third-party websites, apps, or services that we do not control. Their privacy practices are governed by their own policies.

Not a HIPAA-covered entity. AfaSense is a consumer fitness and performance technology company. We are not a “covered entity” or “business associate” under the U.S. Health Insurance Portability and Accountability Act (HIPAA). The Services are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Always consult a qualified healthcare professional for medical advice.

2. How We Collect Personal Data

We collect Personal Data from:

3. Personal Data We Collect

3.1 Account & Profile Data

• Email address, password, name or nickname
• Optional phone number
• Date of birth, gender, height, weight, country/region
• Profile photo or avatar
• Account preferences and settings

3.2 Performance & Wellness Data

“Performance & Wellness Data” means data relating to your physical fitness, athletic performance, or body composition collected through the Services or devices you connect, including:

• Athletic test results (e.g., jump, agility, speed, strength, balance, and related metrics)
• Body-composition and body-fat measurements
• Sensor readings, timestamps, and device-reported values used to generate scores or reports
• Training history, trends, reports, and exported results
• Photos or videos you choose to capture in connection with assessments (where enabled)
• Information you voluntarily enter about training goals, sport, or fitness level

We use Performance & Wellness Data to operate the Services, generate reports, support coaching workflows, and improve features. See the Consumer Health Data Privacy Notice for additional detail required by certain U.S. state laws.

3.3 Coach, Team & Organization Data

If you participate in a team, club, school, or coaching program:

• Coaches or administrators authorized by your organization may view your profile and relevant Performance & Wellness Data
• Team membership, roster information, and assignment data may be shared with the organization that manages the team
• You should review your organization’s policies in addition to this Policy

3.4 Device, Technical & Usage Data

When you use the app or connect hardware, we may collect:

• IP address, device type, operating system, app version
• Crash, diagnostic, and performance logs
• Sync date/time, connection status, battery level (where available)
• Network type (Wi-Fi or cellular)
• General or precise location (only if you enable location-based features or grant permission)
• Feature usage, session data, and interaction logs

3.5 Commerce & Support Data

• Order, billing, and shipping information (payment card numbers are processed by payment providers, not stored by AfaSense)
• Support communications, tickets, and—where permitted by law—recorded calls or chat logs
• Marketing preferences and engagement with our emails (where applicable)

4. How We Use Personal Data

We use Personal Data to:

• Provide the Services — create accounts, run tests, sync devices, display reports, and enable coach/team features
• Personalize your experience — tailor dashboards, recommendations, and content based on your profile and results (you may limit certain personalization where settings are available)
• Improve and secure our products — debugging, analytics, fraud prevention, and service reliability
• Communicate with you — service announcements, security alerts, policy updates, and—with consent where required—marketing
• Comply with law — respond to lawful requests and meet regulatory obligations
• Research and development — use aggregated or de-identified data to improve algorithms, benchmarks, and product features

We do not sell your Personal Data. We do not use Performance & Wellness Data for third-party advertising. Where required by law, we obtain consent before using consumer health data for marketing.

5. How We Share Personal Data

We may share Personal Data with:

Analytics & diagnostics partners

We use third-party tools that may receive device and usage information, such as:

• Google Analytics
• Microsoft Azure Application Insights
• Microsoft App Center
• Firebase Crashlytics
• Flurry and Amplitude

These providers help us understand app stability and usage. Under some U.S. state laws, sharing data with analytics partners may be considered “sharing” for cross-context behavioral advertising even when we do not receive money for the data. See Section 14 (U.S. State Privacy Notice) for opt-out information.

We require service providers to use Personal Data only to perform services for us and to protect it appropriately.

6. Your Choices & Controls

After deletion, we may retain limited information as required by law (e.g., tax or fraud records) or in de-identified form.

7. Cookies & Similar Technologies

Our websites may use cookies and similar technologies for functionality, analytics, and security. See our Cookie Policy on the relevant website for details and opt-out options where available.

8. Data Security & Retention

We use administrative, technical, and organizational measures designed to protect Personal Data. No method of transmission or storage is 100% secure.

We retain Personal Data for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type; support logs and backups may be kept for limited periods after account deletion.

9. International Data Transfers

• United States and other regions: Personal Data may be processed on servers in the United States, United Kingdom, and/or Germany.
• Mainland China: If you register under our China service, data may be processed by AfaSense China Shanghai RHQ Co., Ltd. on servers located in mainland China.

We implement appropriate safeguards for cross-border transfers as required by applicable law.

10. Children

• United States: The Services are not directed to children under 13, and we do not knowingly collect Personal Data from children under 13.
• Other regions: We do not knowingly collect Personal Data from children under 16 without appropriate consent.

Because we collect date of birth during registration, you must be old enough to consent under applicable law. If we learn we collected data from a child without proper consent, we will delete it promptly. Contact privacy@afasense.com.

11. Automated Decision-Making

AfaSense does not make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects concerning you. Performance scores and reports are informational tools for training and are not medical diagnoses.

12. Changes to This Policy

We may update this Policy when our Services, technology, or legal requirements change. We will post the updated Policy with a new Last Updated date and, for material changes, provide additional notice (e.g., email or in-app notice) where required by law.

13. Contact Us

• Email: privacy@afasense.com (confirm before publication)
• In-app: Customer Support
• Mail: [U.S. business address — add before publication]

For consumer health data requests, you may also use the process described in our Consumer Health Data Privacy Notice.

14. U.S. State Privacy Notice

If you reside in California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, or another U.S. state with a comprehensive privacy law, you may have the following rights, subject to applicable exceptions:

Sale and sharing

For the 12-month period before the date of this Policy, AfaSense has not sold Personal Data for money. We may share Personal Data with analytics and advertising technology partners as described in Section 5. To opt out of certain analytics-based sharing or targeted advertising, contact privacy@afasense.com with the subject line “Opt Out of Sharing” or use cookie/opt-out tools on our website where available.

Sensitive personal information

Performance & Wellness Data (including body-composition metrics, biometrics-related measurements, and precise location when enabled) may be sensitive personal information under state law. We use it to provide the Services you request. We do not use sensitive personal information to infer characteristics about you for unrelated advertising.

How to exercise rights

Email privacy@afasense.com or use in-app account deletion / profile tools. We may verify your identity before responding. Authorized agents may submit requests with written permission. We aim to respond within 45 days (or as required by your state).

California Shine the Light: California residents may request information about Personal Data disclosed to third parties for their direct marketing purposes once per calendar year by contacting us at the email above.

15. Definitions

All trademarks are the property of their respective owners.